STAFFMED HEALTH PARTNERS
Confidential Executive Search | Posted on behalf of a client
Director of Growth Marketing
Pediatric Home Health | Dallas Area Hybrid or Remote in Select States | Full Time
An established pediatric home health company is hiring its first ever Director of Growth Marketing. One person will own the entire marketing function: patient growth on one side, clinician recruitment on the other.
You set the strategy, control the budget, and hire the team under you as the roadmap proves out. Competitive base salary plus a 20 percent annual performance bonus, full medical, dental, and vision coverage, 401(k) with company match, and paid time off. Dallas area hybrid preferred, remote possible in select states. The function is new. The company is not. More than three decades serving medically complex children and their families, operations across six states, doubled in size on the strength of the operation alone, with institutional private equity behind it.
THE QUESTIONS YOU ALREADY HAVEWhich company, and what exactly does it pay? Both answered in the first conversation, straight, no dance. What support does a first hire get? You join a dedicated growth and strategy team working beside strategic finance, with an established agency relationship to direct and executive sponsorship from day one.
WHY THIS SEAT
Most marketing roles hand you a machine someone else built and a mandate to keep it running. This one hands you a proven operation that has never had a marketing engine, plus the budget to build one. The budget is committed, not experimental.
Why now: new state expansion is ahead, and leadership wants the engine built before it arrives. The pioneer writes the playbook everyone after them follows.
WHAT YOU WILL OWN
Reporting to the Vice President of Growth & Strategy, you will own:
The annual growth marketing strategy, budget, and KPI framework tied to census growth, referral volume, and clinician hiring targets
Campaigns segmented by market and service line, tuned to local dynamics
Always on clinician recruitment marketing with hands on management of Indeed and other job platforms, in partnership with Talent Acquisition
Performance marketing across paid search, paid social, and programmatic, optimizing CAC, conversion, and ROAS
SEO, website conversion, marketing automation, and CRM nurture for families, referral sources, and candidates
Referral source collateral for the business development team, plus agency and vendor management
Attribution models and dashboards built with strategic finance that leadership uses for budget decisions
Year one success: campaign playbooks live in every market, measurable census and referral growth, a clinician acquisition engine with falling cost per qualified applicant, and a team build plan you author.
WHAT IT TAKES
8+ years of progressive marketing experience, including 3+ years leading growth or demand generation teams
Healthcare marketing experience required, with a demonstrated record attracting clinical talent, especially nurses and therapists
Hands on depth with Indeed and clinician recruitment platforms strongly preferred; staffing agency or health system background a plus
Expertise across Google Ads, Meta, programmatic, SEO, marketing automation (HubSpot, Marketo, or similar), and CRM
Strong analytics: attribution, funnel metrics, budget ownership, and forecasting
Bachelor's degree in Marketing, Business, or a related field; MBA a plus
NEXT STEP
The next step is a confidential conversation, not a long application. Send a resume or a LinkedIn profile and we will schedule a call within days. Explore quietly, on your terms: confidentiality runs in both directions, and a conversation commits you to nothing. Christian Claudio, CEO | StaffMed Health Partners | cclaudio@staffmedhp.com Our client is an Equal Opportunity Employer. StaffMed Health Partners refers candidates solely on the basis of qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. STAFFMED HEALTH PARTNERS
Confidential Executive Search | Posted on behalf of a client
Director of Growth Marketing
Pediatric Home Health | Dallas Area Hybrid or Remote in Select States | Full Time
An established pediatric home health company is hiring its first ever Director of Growth Marketing. One person will own the entire marketing function: patient growth on one side, clinician recruitment on the other.
You set the strategy, control the budget, and hire the team under you as the roadmap proves out. Competitive base salary plus a 20 percent annual performance bonus, full medical, dental, and vision coverage, 401(k) with company match, and paid time off. Dallas area hybrid preferred, remote possible in select states. The function is new. The company is not. More than three decades serving medically complex children and their families, operations across six states, doubled in size on the strength of the operation alone, with institutional private equity behind it.
THE QUESTIONS YOU ALREADY HAVEWhich company, and what exactly does it pay? Both answered in the first conversation, straight, no dance. What support does a first hire get? You join a dedicated growth and strategy team working beside strategic finance, with an established agency relationship to direct and executive sponsorship from day one.
WHY THIS SEAT
Most marketing roles hand you a machine someone else built and a mandate to keep it running. This one hands you a proven operation that has never had a marketing engine, plus the budget to build one. The budget is committed, not experimental.
Why now: new state expansion is ahead, and leadership wants the engine built before it arrives. The pioneer writes the playbook everyone after them follows.
WHAT YOU WILL OWN
Reporting to the Vice President of Growth & Strategy, you will own:
The annual growth marketing strategy, budget, and KPI framework tied to census growth, referral volume, and clinician hiring targets
Campaigns segmented by market and service line, tuned to local dynamics
Always on clinician recruitment marketing with hands on management of Indeed and other job platforms, in partnership with Talent Acquisition
Performance marketing across paid search, paid social, and programmatic, optimizing CAC, conversion, and ROAS
SEO, website conversion, marketing automation, and CRM nurture for families, referral sources, and candidates
Referral source collateral for the business development team, plus agency and vendor management
Attribution models and dashboards built with strategic finance that leadership uses for budget decisions
Year one success: campaign playbooks live in every market, measurable census and referral growth, a clinician acquisition engine with falling cost per qualified applicant, and a team build plan you author.
WHAT IT TAKES
8+ years of progressive marketing experience, including 3+ years leading growth or demand generation teams
Healthcare marketing experience required, with a demonstrated record attracting clinical talent, especially nurses and therapists
Hands on depth with Indeed and clinician recruitment platforms strongly preferred; staffing agency or health system background a plus
Expertise across Google Ads, Meta, programmatic, SEO, marketing automation (HubSpot, Marketo, or similar), and CRM
Strong analytics: attribution, funnel metrics, budget ownership, and forecasting
Bachelor's degree in Marketing, Business, or a related field; MBA a plus
NEXT STEP
The next step is a confidential conversation, not a long application. Send a resume or a LinkedIn profile and we will schedule a call within days. Explore quietly, on your terms: confidentiality runs in both directions, and a conversation commits you to nothing. Christian Claudio, CEO | StaffMed Health Partners | cclaudio@staffmedhp.com Our client is an Equal Opportunity Employer. StaffMed Health Partners refers candidates solely on the basis of qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status.
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